- a streaming media service offered directly to viewers via the Internet.
- OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content
- Over-the-X means beyond the existing X.
- Business models
- SVOD (subscription video on demand)
- AVOD (advertisement-based video on demand)
- TVOD (transactional-based video on demand)
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