December 27, 2020

Over-the-top media service (OTT)

Over-the-top media service
  • a streaming media service offered directly to viewers via the Internet. 
    • OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content
  • Over-the-X means beyond the existing X.
  • Business models
    • SVOD (subscription video on demand) 
    • AVOD (advertisement-based video on demand)
    • TVOD (transactional-based video on demand)
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